The depth of the crisis is determined Lipstick

in America again, as during the Great Depression, began to be observed "effect of lipstick."Consumers are cutting back on luxury things, but please keep yourself small excesses, so the sale of cosmetic companies grow.In America, again as in the days of the Great Depression, began to be observed "effect of lipstick."Consumers are cutting back on luxury things, but please keep yourself small excesses, so the sale of cosmetic companies grow.

Many experts are closely watching the stock exchanges, watching the rapid drop in prices and government efforts to rescue the economy.But for those who want to know exactly how bad, there is a failsafe method called "effect of lipstick."

The fact is that in tough times, consumers tend to save money and stop spending money on expensive things, and global.Car sales are falling, falling number of housing sold, fewer are buying home appliances and furniture.

However, economists say consumers do not stop shopping, but simply move to cheaper products, in particular, on th

e little things that can please yourself.It is said that such behavior is typical for the residents of the countries that are experiencing an economic crisis, and in this case it does not depend on the cultural traditions of the consumers.

As the "Interfax", analysts say that, according to reports from the world-famous cosmetic companies - L'Oreal, Beiersdorf and Shiseido - it turned out that "the effect of lipstick" is back.In particular, in the first half of the year, L'Oreal increased its sales of color cosmetics by 5.3%.The same thing happens in Germany, where the unemployment rate is approaching six million, and the manufacturer Beiersdorf cosmetics can boast that they have not yet been laid off a single employee

must say that the "effect of lipstick" was seen in the days of the Great Depression1930.Then from 1929 to 1933 the industrial production of the United States has fallen by half, while sales of cosmetics increased.